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Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, Inc. (WBIE) is a division of Warner Bros. and a leading publisher, developer, licensor and distributor of entertainment content for the interactive space across all platforms, including console, handheld, mobile and PC-based gaming for both internal and third party game titles.

Under the WBIE umbrella is WB Games (also the division's major publishing unit), which focuses on the creation, development and production of first-party titles. Because of the distribution, marketing and sales infrastructure of Warner Home Video, WBIE is a significant worldwide publisher for both internal and third-party game titles.


In 1995, Warner Bros. Interactive licensed out their first game property under their current name, Batman Forever to Acclaim Entertainment. They continued to license games based on Cartoon Network, DC Comics, Hanna-Barbera, Looney Tunes and various Warner Bros. film properties over the years to such video game publishers as Ubisoft, Electronic Arts, Infogrames and THQ.

In 2003, they co-published their first video game, Looney Tunes: Back in Action. Electronic Arts was the other publisher of the game.[1] In 2004, Warner Bros. acquired developer Monolith Productions.[2] In 2005, the WB Games label was created. The first game that Monolith developed in conjunction with Warner Bros. Entertainment was The Matrix Online which SEGA helped co-publish. Warner Bros. also helped distribute both Enter the Matrix and The Matrix: Path of Neo for the Matrix series. In 2006, they bought a 10.3% stake in SCi Entertainment, the owner of Eidos Interactive. That same year, they released their first self-published title (with no co-publishers), Justice League Heroes, which was distributed by Eidos on the Xbox. In 2007, their goal was for a five-year plan to expand in the video game industry, which includes the acquisition of studios for internal development and the creation of a studio (WB Games) in the Seattle area that will run all the games published and developed by the company;[3] starting with the acquisition of TT Games that same year for the amount of Template:GBP.[4]

In April 2008, they increased their stake to 35% gaining distribution right of all Eidos games in the United States, Canada and Mexico.[5] On December 15, 2008, right after SCi changed their name to Eidos plc, Warner acquired a total of 10 million shares of the company, raising its owned amount to 19.92%, after an agreement which prevented Time Warner from acquiring more shares was scrapped one month earlier.[6] On January 28, 2009, The Hollywood Reporter reported the deal also gave Warner the rights of the Tomb Raider film series,[7] previously owned by Paramount Pictures. On February 12, 2009, SQEX Ltd, a wholly owned subsidiary of Square Enix, announced a takeover offer worth Template:GBP (32p per share) for Eidos plc,[8] which was backed by Warner Bros. as shareholder.[9] Square Enix eventually took over the company April 22, 2009 and later changed the name to Square Enix Europe.

Warner Bros. announced on February 4, 2009 it had purchased independent developer Snowblind Studios.[10] Terms of the deal were not disclosed, but the acquisition serves to strengthen the publisher's internal development effort. In 2009, Warner purchased most of the assets of American publisher Midway Games, operating under Chapter 11 bankruptcy protection, for Template:US$. The assets purchased include Midway's studio in Chicago[11] and Surreal Software, resulting in the ownership to the rights to the Joust, Mortal Kombat, The Suffering, Spy Hunter and Wheelman series.[12] Midway Games had previously worked with Warner Bros. on several games including Mortal Kombat vs. DC Universe. Midway intended to hold an auction of its assets on June 29, 2009, but no other bids were placed. On July 10, 2009, the sale to Warner was completed for approximately Template:US$.[13] In the process, WB Games became the owner of the Blitz: The League series. On July 28, 2009, Midway's Mortal Kombat team was rebranded WB Games Chicago by its new owners[14] and, in 2010 was merged with Midway Games to form NetherRealm Studios.[15]

On January 13, 2010, it was announced that Warner Bros. Interactive Entertainment will produce and have exclusive rights to Sesame Street video games starting in fall 2010 with Elmo's A-to-Zoo Adventure and Cookie's Counting Carnival.[16][17] On February 23, 2010, Warner Bros. Home Entertainment Group announced it had acquired majority stake in Rocksteady Studios, an independent development studio based in London. Rocksteady and Warner had previously worked together in Batman: Arkham Asylum and Batman: Arkham City, and as been announced to work in the future with more Warner Bros. licenses.[18]

On March 22, 2010, Warner Bros. Interactive is the latest videogame company to open a studio in Quebec. Current president Martin Tremblay will lead the new Montreal studio, which will be known as WB Games Montréal. This new studio will gradually grow to include more than 300 people by the end of 2015. Tremblay also said that Warner will open another studio in another city soon. Martin Tremblay told us that the new Montreal studio will focus on creating games based on the DC Comics license.[19] On April 9, 2010, Warner Bros has announced it will publish a third installment to its F.E.A.R. series in fall of this year.[20] Warner Bros. Home Entertainment Group announced on April 20, 2010 the acquisition of Turbine, Inc. the developer of the famous company MMOs Asheron's Call, Dungeons & Dragons Online and Lord of the Rings Online.

On June 4, 2010, Warner Bros. Home Entertainment Group and Turbine, inc. have said that the massively multiplayer online title Lord of the Rings Online is to become a free-to-play game this autumn.[21] Warner Bros. Interactive Entertainment announces on June 10, 2010 that Mortal Kombat, the most brutal installment of the landmark fighting game to date was due for release on the PlayStation 3 computer entertainment system and Xbox 360 video game and entertainment system from Microsoft in 2011. Mortal Kombat was developed by the newly renamed NetherRealm Studios, led by Mortal Kombat creator and creative director Ed Boon.[22] Branching out from Game Party for the Wii, Warner Bros. Interactive Entertainment set its sights on the Xbox 360's newest piece of technology on June 14, 2010, revealed Game Party: In Motion for Kinect. Arriving November 4 as a launch title, In Motion for Microsoft's full-body motion-sensing technology brings sports and arcade games to the hardware.[23] After Kevin Tsujihara became chairman and CEO of Warner Bros. Entertainment, he promoted Diane Nelson to the post of President and Chief Content Officer of Warner Bros. Interactive Entertainment.[24][25] In January 2015, David Haddad was named Executive Vice President and General Manager of the company.[26] In October 2015, he was promoted to President.[27]




Parent organizationsEdit

List of video games Edit

For the video games, please see List of Warner Bros. Interactive Entertainment video games.

See alsoEdit


Template:More footnotes

  1. EA, WB going Looney Tunes.(Video Games)(Warner Home Video releases cartoon collections on video)
  2. Warner Bros. Buys Monolith. TechSpot.
  3. Alexander, Leigh. Q&A: Warner Bros' Ryan Talks Expansion, Acquisition, Superheroes. Gamasutra.
  4. Kietzmann, Ludwig. Report: TT Games sold to Warner Bros. for approx. $210 million. Joystiq.
  5. Warner Bros. Strengthens Partnership with SCi. Edge Online (2008-04-28). Retrieved on 2009-01-31.
  6. Time Warner has picked up an additional 10 million shares, raising its total stake in Eidos to about 20% percent.. Game Daily (2008-12-15). Retrieved on 2009-01-31.
  7. Zeitchik, Steven. "Lara Croft to return to the big screen", The Hollywood Reporter. 
  8. Offer for Eidos plc. Square Enix Holdings Co Limited (2009-02-12). Retrieved on 2009-02-12.
  9. Jenkins, David. Warner Backs Square Enix Bid For Eidos. Gamasutra.
  10. Nelson, Randy. Warner Bros Interactive acquires Snowblind Studios. Joystiq.
  11. Gilbert, Ben. Mortal Kombat team sheds Midway skin for 'WB Games Chicago'. Joystiq.
  12. Pigna, Kris. Warner Bros. Emerges as Sole Bidder for Midway. 1up.
  13. Spangler, Todd. Midway Completes Time Warner Sale. Multichannel.
  14. Martin, Matt. Mortal Kombat studio becomes WB Games Chicago. gamesindustry.
  15. Murphy, Joseph. "New Mortal Kombat coming 2011 says Warner Brothers"., June 10, 2010
  16. [1][dead link]
  17. Warner Bros. Interactive Entertainment Announces Sesame Street: Elmo’s A-to-Zoo Adventure and Sesame Street: Cookie’s Counting Carnival. EON.
  18. Kietzmann, Ludwig. Warner Bros. acquires Batman dev Rocksteady Studios. Joystiq.
  19. 19.0 19.1 Warner Interactive Opening Montreal Studio. GameFocus.
  20. Brice, Katherine. Warner Bros announces FEAR 3. gamesindustry.
  21. Martin, Matt. Lord of the Rings Online adopts free-to-play model. gamesindustry.
  22. Press Releases- Newsroom. Time Warner. Retrieved on 2013-08-23.
  23. Makuch, Eddie. Game Party: In Motion slated for Kinect launch. GameSpot.
  24. Littleton, Cynthia (May 15, 2013). Kevin Tsujihara Realigns Management of WB’s TV, Home Entertainment Units. Variety. Archived from the original on August 14, 2013. “DC Entertainment prexy Diane Nelson adds oversight of the WB Interactive Entertainment unit overseeing its vidgame biz. She’ll now have dual report to Tsujihara and motion picture group topper Jeff Robinov.”
  25. Diane Nelson. (2014). Archived from the original on June 26, 2014. “As President & Chief Content Officer of Warner Bros. Interactive Entertainment, Nelson has the additional responsibilities of overseeing the development, production and marketing of all video game titles for WBIE, including those based on DC characters, as well as other Warner Bros. properties and original IP.”
  26. "David Haddad Appointed Executive Vice President and General Manager, Warner Bros. Interactive Entertainment", Business Wire, January 8, 2015. Retrieved on January 20, 2015. 
  27. "David Haddad Named President, Warner Bros. Interactive Entertainment", Business Wire, October 20, 2015. Retrieved on October 31, 2015. 
  28. Graser, Marc. "Warner Bros. Opens San Francisco Game Studio", Variety, 2013-03-22. Retrieved on 2013-03-25. 

External linksEdit

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